Videos vs Photos: What Works Best on Each Social Media Platform?

What content you use, be it photos or videos, for your social media marketing, can impact its effectiveness. Let's look at which is best for which platform.

Learn More Here
Learn More Here
Videos vs Photos: What Works Best on Each Social Media Platform?

Social media marketing is all about driving engagements in hopes of creating brand awareness, generating sales, and forming closer customer bonds. And the only way to achieve these is by creating and sharing worthy content.

However, while any content is king, two types currently reign supreme on social media - photos and videos. For us to understand why (as well as how to take advantage of this) we need to look at the advantages and disadvantages of both.

The Power of Photos

There is something in photos that holds sway over us, and thus why we have the expression 'a picture is worth a thousand words.'

In business, images can convey the most eloquent messages when designed and then utilized properly. And that message will find its way in the right places once shared between people both online and offline.

The power photos have over us makes them very ideal for social media platforms, from Facebook to Instagram. But what qualities do pictures have that make them perfect for social media marketing?

But like any other tool, there are a few downsides. Graphics and visuals are always the go-to content for many marketing strategies. As a result, you may experience a few things.

Generally, visual and photo content reign supreme on platforms like Instagram, Twitter, and Facebook, where people love to share what they are doing at that moment.

However, something looms (or is currently looming) over the horizon. And that something is already dominating visual content with ease.

The Rise of Videos

Video content has taken the world over, outpacing all other kinds of content by miles. So much so it can be found on any and all social media, business sites, and offline platforms.

According to Cisco, video content will make up 82% of this year's total internet traffic and is expected to grow even further by 2023. To illustrate this further, more than 1 billion hours of video are watched daily, most of which is done through mobile devices.

This is thanks to several factors that led to the rise of video content, most of which are great reasons to take advantage of if you are looking for engagements.

But despite what you can do and enjoy with video content, there are some significant drawbacks.

Before its rise to dominance, video content found its place mostly on Youtube. Today, videos can be found on all social platforms because of how much engagement they can drive.

What Do The Algorithms Say?

Every social media site has an algorithm running in the background, tasked to look at your content viewing/reading habits and then bring more of the same content to you.

However, no two algorithms work the same, most especially when it comes to photo or video content.

Conclusion - What Works Best?

Video content is clearly a big favorite among social media users. But that does not mean visual content is obsolete.

Far from it.

Photo content is still being used by many despite the prevalence of video content, streaming, and sharing functions.

In the end, your needs will determine what works best.

So many customers are waiting for you!

We make digital marketing simple, leaving you more time to focus on new customers.

Schedule Consultation