What is On-Site SEO?

We delve deeper into search engine optimization by taking a look at on-site search engine optimization. Learn how to improve your website's elements for SEO.

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What is On-Site SEO?

Search engine optimization is the key to keeping your website visible upon the ever-changing sea that is the internet. People won't be able to enjoy your content or become loyal paying customers if they cannot find you or your website.

Having covered the basic concepts in a previous article (which you can read here), let's dive deeper by discussing the specifics of On-Site SEO.

What is On-Site SEO?

On-site SEO, also referred to as on-page SEO, is the practice of optimizing a website, its elements, and its content. This includes adding meta descriptions and tags, using concise URL wording, placing keywords or keyphrases in content, and so on.

When done right, on-site SEO helps you achieve two things:

As a reward for tweaking and improving the website for your visitors, you will gain a much higher ranking on search engine results pages. Here are some of the common things you have to add or tweak (most of which can be found in the backend of every page you create:

About Keywords

Keywords previously pulled a lot of weight in SEO, requiring content writers and website owners to provide enticing material that was also rich with the right keyword or keyphrase. These had to be placed in the right areas and used a few times (too many will lead to 'stuffing') if a website wanted to rank high in the past.

Now thanks to how much search engines have improved, they can analyze a website in so many ways to determine whether or not it fits a user's search query. It can now, among other things, sift through content by looking at word combinations, synonyms of keywords, or how phrases are used. This now removes the need for specific word placement and frequency.

For a page to now fulfill the current search engine parameters, they will need to be:

Other On-Site SEO Actions

On-site optimization does not stop with the content you make alone. It also involves improving the experience of users, both old and new. Here are a few steps you can take:


Like general SEO, on-site SEO is an exercise in persistence, consistency, and trial and error. There is so much that needs to be done for your website to rank high on results pages. It may feel tedious at first, but the rewards are great.

Don't tackle everything in one go, however. Look at each site element or content, see what can be improved, and work from there. Build each part of your website up block by block, line by line. 

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