Here is a question to ask yourself - 'How fast does your website load?'
If the answers are 'not very fast' or 'more than five seconds,' you will have to do something about that. Because in this modern age of mobile internet and social media, how quickly or slowly your site loads can (and will) affect your traffic.
In fact, more than 50% of global mobile internet users back away from sites that take longer than 3 seconds to load. That is a lot of lost potential traffic and conversions, especially today as there are more mobile users around the world.
Whether you are finding ways to increase your traffic or would like to know how to stop it from decreasing any further, this article is for you.
Why Should a Website Load in 3 Seconds?
A website is the signpost of your online existence. Not only does it represent you, but it also represents your brand.
And unfortunately, no matter how great your website looks or how established it is, a slow loading speed can impact you negatively.
So, let's take a look at a few reasons why your website needs to load within 3 seconds.
Speed Is a Ranking Factor - With nearly 1.9 billion websites on the internet, staying visible on web searches is only possible with the constant and consistent practice of SEO. And since loading speed is now a ranking factor, you must improve your site speed further to be ranked higher.
People Are Impatient - While the internet has made our lives easy and allowed information to be readily available, it has made us more impatient. As a result of our reduced attention span, we want websites to load as fast as possible. If it doesn't, we move on to the next one.
People Use Mobile - As of January 2021, more than 92% of the world's internet population use mobile devices to go online. As mentioned in the introduction above, more than half of online users click away from websites that do not load within three seconds.
Speed Affects Conversions - If your website does not load within three seconds and people click away, as a consequence you will get fewer conversions. As this infographic shows, a slow website can and will affect the buying decisions of your customers.
Speed Affects Net Income - As a result of a decrease in conversion rates, your income will drop as well. In fact, you can potentially lose thousands in revenue and visitors for each additional second after the first 2 or 3 seconds.
User Experience - How much enjoyment a visitor feels during or after visiting a website will determine whether or not they will visit again. And page loading speed is deemed by many users and website builders as part of the user experience.
Long before it became a ranking factor, and long before mobile internet became prevalent, fast loading times have always been essential for business.
Knowing now just how important it is to have a fast-loading website, the next step is to look at your website and see what you can do to shave away another second or two.
Not sure where to go from here? That's okay, we've got you covered.