How to market yourself as a contractor

The digital age has created an entire generation of people who would rather look down at their phones than make eye contact, but you can't let that get in the way of your marketing plan. To boost your business, it's essential for contractors to build personal relationships with potential clients. Here are five ways contractors can market themselves as such:

Feb 24, 2023

Written by: Row Business Solutions

How to market yourself as a contractor

Social Media

You don’t need to be a social media guru to make the most of your social media presence. All you really need is a good understanding of how each platform works, and how best to use it for your benefit. Here’s a breakdown of the most popular social media platforms and what you should know about them:

  • Facebook - You can build a business page on Facebook that will help establish credibility, but also provide information about how people can find your company online.
  • Instagram - This is one of our favorite platforms because it allows contractors to share photos from job sites alongside behind-the-scenes content showing what life as a contractor is like.
  • Twitter - If you want quick bursts of info on projects or industry trends, this may be an effective option for you because tweets only last for 30 days (unless saved in an archive).
  • LinkedIn - It might not seem like much fun compared with other platforms, but Linkedin has become an essential part of any contractor's marketing strategy because it gives potential clients access to their professional history and recommendations from other businesses they've worked with before.
  • YouTube - The video platform has become extremely popular among homeowners who want visual evidence that contractors are doing their job well! You can also use YouTube videos as testimonials from previous clients who would recommend your services based upon their experience working with them before."

Direct Mail

Direct mail is a great way to reach out to potential clients. It can be used to introduce yourself, your services, and your brand. For example, you might send an introductory direct mail piece with an offer or discount on your service. Or you could use direct mail as a way of sending a proposal or quote for a job you’re bidding on.

Email Marketing

Email marketing is another great way to keep in touch with your clients. When it comes to email marketing, make sure you have permission to send emails. This means that your contact has given you their email address and has also agreed to receive messages from you.

Emailing a client can be beneficial in a number of ways: You can promote your business or services, products, or blog content (depending on how often they visit the site). If a contractor runs into an issue with a client and the situation becomes heated, sending an email could help diffuse the situation by providing some distance from the event itself.

Website and Online Presence

If you want to market yourself as a contractor, your first step is to make sure that your website is optimized for search engines. If a potential customer isn’t able to find you on Google or other search engines, then they won’t be able to contact you about their project!

Next, make sure your website is mobile-friendly. Today more people are using mobile devices than desktops and laptops combined. Thankfully it’s easy enough to check if this is the case with any of the free tools available on the web (such as Google Analytics).

Thirdly, make sure your site is easy to navigate around in order for visitors/potential clients who have made it through all those hurdles above will see exactly what they need when they get there—and nothing else! This includes removing any distracting elements such as social media buttons or links back home pages which only clutter up otherwise good-looking sites.

The best marketing strategy is a personal, face-to-face meeting with a potential client.

The best way to market yourself is through personal contact. It's the only way to understand a potential client's needs and ensure you're providing them with the services they need.

The more you can learn about your clients, the better you'll be able to serve them. The best way of doing this is by meeting with them face-to-face so that you can learn about their business culture, how they work, and what their goals are for the future.


Now that you’re armed with all the information you need to get started on your contractor marketing plan, it’s time to start putting these strategies into action. Remember that no single strategy or tactic will work for every business; what matters most is how well you adapt your approach to fit your unique needs and goals. Be prepared for a lot of trial-and-error experimentation in the early days of your business—but don't let that dissuade you from pursuing what could be an incredibly rewarding career as a contractor!

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