In the past, web designers used methods that allowed a site and its content to load fluidly onto any web browser regardless of its size. However, these were more geared towards PC screens than anything.
Then in 2010, Ethan Marcotte put forward an idea of a flexible web design that is responsive to the user. The method will allow a website to be more mobile-friendly, as it can be viewed on any other device.
Around that time, smartphones were becoming more prevalent in our everyday lives. Eventually, due to a combination of technological factors, the use of mobile devices to access the internet overtook PC use.
Knowing this now, we'd like to ask - is your website mobile-friendly?
There are a few compelling reasons why you should make your website mobile-friendly, each of which can be advantageous if you own or run a website.
Search Engine Optimization
Being mobile-friendly became an SEO ranking factor in 2018 after Google decided that, as most internet traffic is of mobile users, search results should be aimed towards them.
If you are having trouble upping your traffic even after implementing some of the best SEO practices, you should then consider using a responsive web design to make your site mobile-friendly.
To Increase Your Competitive Edge
With so many internet users using mobile to search for the latest trends, many other companies have surely made the appropriate changes to their sites to remain competitive.
Unless you already have an amazing lead on your competitors, opting to not make your website more mobile-friendly can and will cause you to lose your advantage and fall behind.
Keep Them Focused on You
With so many things now within reach with just a push of a button, the attention span of most users is very short. If your website is not optimized for mobile viewing, chances are people will click away and look for a faster-loading website.
So, if your website isn't mobile-friendly or cannot load all your content within 3-seconds, you can lose a lot of potential traffic. And loss in traffic can mean a loss in sales.
Improve Overall User Experience
One of the goals every website owner should aim for is to not only hold their visitors' attention but to also entice them to come back again.
With a mobile-friendly website that is also optimized to give users the best experience when they visit, you will surely see an increase in incoming traffic.
Before the inception of responsive web design, website owners had to have multiple versions of the same website set to different resolutions. This potentially doubled the costs of maintaining and updating each one when needed.
With a website that is responsive in design, you will only need one. Thus a mobile-friendly site will cost you less to maintain and to update in the long run.
There's no denying it, having a mobile-friendly website can be very beneficial for you. Whether you are a business with a website or a blogger looking to increase traffic, catering to the ever-increasing population of mobile-internet users is, right now, the best step to take.