What Is Google My Business and Why Is It Important?

If there's something you want to know, who do you turn to? Google. If you want to get the location of a certain pizza place, you go to Google.

Dec 13, 2021

Written by: Row Business Solutions

What Is Google My Business and Why Is It Important?

Introduction

If there's something you want to know, who do you turn to? Google.

If you want to get the location of a certain pizza place, you go to Google.

Google My Business (GMB) is a free tool that allows you to create a business page on the internet and controls how you appear in the Google search results.

A Google My Business account can be used for many different local businesses, including restaurants, hotels, salons, and more. It's important that your business is listed on Google so customers can find it when searching for products or services in your area.

What is Google My Business?

Google My Business is a free tool for businesses to manage their online presence across Google, Search, Maps, and Google+.

With Google My Business you can:

  • Manage your business information (hours, contact info, etc.) on Google Search, Maps and Google+

  • Add photos of your business to help potential customers find you online.

  • Create posts, offers, and events to keep your customers in the loop.

  • Respond to custom reviews to build your brand equity & gain trust.

  • Send & receive direct messages from customers for easy communication. 

  • Post answers to frequently asked questions so customers can get answers quickly.

Importance & Use of Google My Business

Google My Business is one of the most important tools for local SEO. It helps you rank in the local pack, which is a list of businesses that appear at the top of your search results. This can be helpful if you want to be found by potential customers in your area when they type something into Google like “best Italian restaurant near me."

How to create a Google My Business Account

To get started, you'll need to sign in to your Google account. Once you're signed in, click on the button that says “Create a new business listing” and fill out the form with your business name (or brand name), address, phone number, and website URL. Then click submit!

You can also add additional information like hours of operation and photos of your storefront or interior decorating scheme. This will help customers find your location when they search for keywords related to what you offer.

Google My Business profiles must be claimed by their owners so that they appear in search results. After claiming their profiles, businesses can manage them from within Google Search Console.

Google My Business is an important tool for local SEO

Google My Business is an important tool for local SEO. It allows you to create a business listing, add photos and videos, and share your location and hours of operation with potential customers. If you need help getting your GMB listing set up, we can help you manage your listing for your business!

After a Google My Business listing is created, it will be added to Google’s local search results and can be viewed by anyone searching for businesses near them (including Google Maps).

Conclusion

Google My Business is a powerful tool that can help you to gain new customers and improve your online presence. It's easy to set up, but there are some things that you need to know about it before moving forward. We've covered everything from what Google My Business is all about to how it can be beneficial for your business's success so keep reading if this article hasn't answered all of your questions yet!

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