What is Off-Site SEO?

Off-site search engine optimization involves taking steps outside of your website to improve its search engines rankings, like guest posting or social media.

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What is Off-Site SEO?

On-site SEO can truly do wonders for your search engine ranking, but it may not always be enough when done alone. Thus, you must take steps to bring interest to your website by doing things outside of it.

Now that we have covered on-site SEO (check the article here), let's take a look at off-site SEO and things we can do with it.

What is Off-Site SEO?

Off-site SEO, or off-page SEO as it is sometimes known, involves bringing traffic to your website mostly by sharing links that lead back to your site and defining content. Alternative means also include using social media or doing guest posts.

Where on-site SEO aims to make clear a site's objectives and help users understand what content is available, off-site SEO seeks to:

It is important to note that, unlike the fluid nature of search engine algorithms and related ranking factors, the factors connected to the above three objectives are quite constant. This alone shows how much off-site SEO can help you and your website.

About Backlinking

Backlinking, or creating backlinks, is the core activity within off-site SEO. It is because search engines determine the quality of a site or its content by the number of links leading back to it. Thus, a page with plenty of backlinks would rank much higher than those that have little to no links.

The types of links used within off-site SEO can be grouped into three categories, which are as follows:

But backlinking does not stop at just getting the links. Attention must be paid to the value a link can give you, as said value can affect a ranking factor known as 'Link Equity'. To know whether or not a link will give value, consider the following:

Other Off-Site SEO Activities

Once you have built up enough links between your website and others, it is time to make use of other means to bring in traffic. Here are three things you can try at the cost of nothing.


While off-site SEO pulls a little more weight than on-site SEO, both are still equally useful and essential. Use both of them equally or whichever you feel is most appropriate, but never ignore either if you want to rank your pages successfully.

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